​Last updated: September 2026

 

At Distinktion Tattoo Studio, we take your privacy seriously. We only collect information that we reasonably need to manage your appointment, communicate with you and help our artists and piercers carry out tattoo and piercing procedures safely.

This Privacy Policy explains what information we collect, why we collect it and how we look after it.

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Information We Collect

Depending on your enquiry, booking or procedure, we may collect:

• Your name and contact details, including your telephone number and email address.

• Your date of birth and confirmation of your age.

• Appointment and booking information.

• Details about your tattoo or piercing, including the procedure and placement.

• Information provided on our tattoo or piercing consent forms.

• Relevant medical information, medications, allergies, sensitivities or health information that may affect your procedure or healing.

• Your consent and signature.

• A record that photographic identification has been checked where required.

• Photographs or videos of tattoos or piercings where permission has been given.

• Messages and correspondence between you and the studio.

 

We aim to collect only information that is necessary and relevant.

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Why We Collect Your Information

We use your information to:

• Arrange and manage your appointment.

• Communicate with you regarding your booking.

• Allow your artist or piercer to assess whether a procedure can be carried out safely.

• Identify relevant medical conditions, allergies or other factors that may affect your procedure or healing.

• Maintain appropriate consent and treatment records.

• Provide aftercare advice and support.

• Contact you following your appointment to check how your tattoo or piercing is healing.

• Respond to questions, concerns or complaints.

• Meet applicable legal, regulatory, insurance and record-keeping requirements.

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Health information provided through our consent forms is used for procedure safety and record-keeping purposes and is not used for marketing.

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Medical & Health Information

Some information collected through our consent forms is health information and may constitute special category personal data under UK data protection law.

We only request health information that is relevant to determining whether your tattoo or piercing can be carried out safely and whether additional precautions or discussion may be required.

This information is only accessible where reasonably necessary for the safe management and delivery of your procedure.

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Consent Forms

Our digital consent forms may be provided through a secure online form provider.

Information submitted is used by Distinktion Tattoo Studio to maintain a record of your consent and allow the relevant artist or piercer to review information that may affect your procedure.

Please ensure the information you provide is accurate and inform us if anything relevant changes before your appointment.

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WhatsApp & Follow-Up Messages

If you provide us with your mobile telephone number, we may use WhatsApp to contact you regarding:

• Your enquiry or booking.

• Appointment confirmations, arrangements or changes.

• Information relating to your tattoo or piercing.

• Aftercare instructions.

• Healing checks and follow-up support.

These communications relate directly to the service you have received or requested.

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Optional Studio Updates & Marketing

We may also occasionally send information about Distinktion Tattoo Studio, including studio news, special offers, events, award voting and review requests.

These messages are optional and are not required to book or receive a tattoo or piercing from us.

Where required, we will only send these messages where you have chosen to receive them. You can change your mind at any time by replying to one of our messages and asking us to stop.

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Photographs & Social Media

We may ask whether you are happy for photographs or videos of your tattoo or piercing to be used on our website, social media, artist portfolios, award entries or other promotional material.

This permission is entirely optional.

Declining photography or promotional use will not affect the service you receive.

Where we rely on your consent, you may withdraw that consent by contacting us.

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Who Has Access to Your Information?

Client information is only accessed where reasonably necessary for studio administration or by the artist or piercer involved in your procedure.

We do not sell your personal or medical information or provide client information to other businesses for their own marketing purposes.

We may use trusted service providers to operate parts of our business, including online consent forms, communications, website services and secure digital storage. These providers may process information on our behalf solely to provide those services.

We may also disclose information where required by law.

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How We Protect Your Information 

We take reasonable measures to keep client information secure and restrict access to those who need it.

Digital records are stored using appropriate systems and accounts, with particular care taken over health and consent information.

We do not routinely request or retain copies of identification where checking the original document is sufficient.

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How Long We Keep Your Information

We retain business and financial records for the periods required by HM Revenue & Customs (HMRC) and other applicable legal requirements.

Tattoo and piercing consent, procedure and related client records are retained for an appropriate period where necessary for client safety, record keeping, insurance, legal or regulatory purposes.

We regularly consider whether personal information still needs to be retained and securely delete or anonymise information when there is no longer a lawful or legitimate reason to keep it.

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Your Rights

Depending on the circumstances, you may have the right to:

• Ask what personal information we hold about you.

• Request a copy of your information.

• Ask us to correct inaccurate or incomplete information.

• Request deletion of information in certain circumstances.

• Object to or restrict certain uses of your information.

• Withdraw consent where processing is based on your consent.

These rights are not absolute in every circumstance. For example, we may need to retain certain records where we have a legal, regulatory, insurance or other lawful reason to do so.

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Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Distinktion Tattoo Studio
Rugby, Warwickshire
Telephone: 07947 615007

You may also contact us through our usual studio communication channels.

If you have concerns about how your personal information has been handled, you have the right to raise a concern with the Information Commissioner's Office (ICO).

 

Changes to This Policy

We may update this Privacy Policy when our services, systems or legal obligations change. The latest version will always be available on our website.